Management and marketing
Univerzita Tomáše Bati ve ZlíněFakulta managementu a ekonomikyZlín, Czechia
- Length
- 2 years
- Mode
- Full time
- Language
- English
- Tuition
- 54,000 CZK a year
- Applications
- Apply by 30 April 2027
- Admission
- Entrance exam
What you will study
- Marketing and sales100 %
Selling products and brands: market research, sales, communication, advertising and PR.
The fields the programme is made of. UKompas sets the shares from the programme's name and its classification in the register, not from the curriculum.
Admission and deadlines
- Applications 1 October 2026 to 30 April 2027
Entrance exam
Application fee: 740 CZK
In 2025/26: 190 applicants, 3 admitted. Last year's numbers, not your chance of admission.
Source: the Czech ministry's portal for applicants, checked 18 October 2026
Tuition and fees
The fee as an official source gives it:
- 54,000 CZK a year (about 2,220.12 EUR a year)
Source: the Czech ministry's portal for applicants, checked 18 October 2026
Where graduates work
- Marketing manager
- Market research analyst
- Public relations specialist
- Advertising manager
- Sales manager
Typical occupations of graduates of the fields the programme is made of. They come from the O*NET occupations the field's interest profile is built from. This is not a list of jobs the programme trains you for, and no promise of a job. O*NET
Who the programme suits
- Realistic: 2
- Investigative: 29
- Artistic: 33
- Social: 36
- Enterprising: 91
- Conventional: 59
The programme's interest profile is the mean of its fields' profiles, weighted by their shares.
Official links
- Faculty page
- Apply
- Programme page
- Record on the Czech ministry's portal for applicants
- MŠMT register
- University website
- Programme code
- N0413A050032
- Accredited until
- 16 October 2029
Official source, data as of 2 October 2026
Similar programmes at other universities
The same main field and level, closest field shares first.
- New Media and Marketing CommunicationVysoká škola finanční a správní, a.s. · Praha · English
- Marketing and BusinessVysoká škola báňská – Technická univerzita Ostrava · Ostrava · English
- Marketingová komunikaceAmbis Univerzita, a. s. · Praha · Czech
- Marketingové komunikacePanevropská univerzita, a.s. · Praha · Czech
- Marketing a obchodVysoká škola báňská – Technická univerzita Ostrava · Ostrava · Czech
- MarketingMendelova univerzita v Brně · Brno · Czech
Report wrong data
Source: MŠMT register (CZ) and Portál VŠ (SK), as of 2 October 2026. The registers list no tuition fees; we show an amount only where an official source publishes one. We say “No tuition fee” only where the law makes study free (for the standard length of study); elsewhere we say “Tuition not listed”, so check the fee on the school's website. How we decide