Marketing Communication
Official name: Marketingová komunikace
Tomas Bata University in ZlínFaculty of Multimedia CommunicationsZlín, Czechia
- Length
- 3 years
- Mode
- Full time, Combined
- Language
- Czech
- Tuition
- No tuition fee
- Applications
- Apply by 31 March 2027
- Admission
- Entrance exam
What you will study
- Marketing and sales100 %
Selling products and brands: market research, sales, communication, advertising and PR.
The fields the programme is made of. UKompas sets the shares from the programme's name and its classification in the register, not from the curriculum.
Admission and deadlines
- Applications 1 January 2027 to 31 March 2027
Entrance exam
Application fee: 790 CZK
Source: the Czech ministry's portal for applicants, checked 18 October 2026
Tuition and fees
No tuition fee
No tuition fee: a public or state university teaching only in the country's language. This follows from the law, not from the register. Application fees and fees for longer study may apply. How we decide tuition
Where graduates work
- Marketing manager
- Market research analyst
- Public relations specialist
- Advertising manager
- Sales manager
Typical occupations of graduates of the fields the programme is made of. They come from the O*NET occupations the field's interest profile is built from. This is not a list of jobs the programme trains you for, and no promise of a job. O*NET
Who the programme suits
- Realistic: 2
- Investigative: 29
- Artistic: 33
- Social: 36
- Enterprising: 91
- Conventional: 59
The programme's interest profile is the mean of its fields' profiles, weighted by their shares.
Official links
- Faculty page
- Apply
- Programme page
- Record on the Czech ministry's portal for applicants
- MŠMT register
- University website
- Programme code
- B0414P180003
- Accredited until
- 15 August 2029
Official source, data as of 2 October 2026
Similar programmes at other universities
The same main field and level, closest field shares first.
- MarketingSilesian University in Opava · Karviná · Czech
- Creative Marketing and CommunicationUniversity of Creative Communication · Praha · Czech
- Sales ManagerPrague University of Economics and Business · Praha · Czech
- Creative Marketing and CommunicationUniversity of Creative Communication · Praha · English
- Marketing CommunicationAMBIS University · Praha · Czech
- Marketing ManagementUniversity of West Bohemia in Pilsen · Plzeň · Czech
Report wrong data
Source: MŠMT register (CZ) and Portál VŠ (SK), as of 2 October 2026. The registers list no tuition fees; we show an amount only where an official source publishes one. We say “No tuition fee” only where the law makes study free (for the standard length of study); elsewhere we say “Tuition not listed”, so check the fee on the school's website. How we decide